BAGGI, Paolo; HAITZ, Samuel; KASPAR, Tobias; HOLLENSTEINER, Nina; LI, Claire Shiying
PROVENCE Magazine: Unconscious

PROVENCE UNCONSCIOUS draws inspiration from the Zurich-based office's proximity to the C.G. Jung Institute in Küsnacht—recently and notably visited by Pamela Anderson, who also appears in the publication. PROVENCE UNCONSCIOUS focuses on the work of three US-American artists—Mike Kelley, Matt Mullican, and Jason Rhoades—whose practices orbit around the themes of psychoanalysis and the unconscious. The issue also features collaged analog photographs of  Laura Langer's spiral paintings, and a manuscript-style dream archive: over 30 hand-written or drawn submissions by artists, curators, jungians, and writers. Additional sections include, among many other things, jewelry by Bernhard Schobinger, photographs by Calla Henkel and Max Pitegoff, and a curatorial exploration of Emma Jung—analyst and wife of C.G. Jung—shedding light on the often-overlooked feminine legacy within Jungian thought.

PROVENCE UNCONSCIOUS didn't include any cooking recipes. And no, PROVENCE is not a magazine—but if it were, it would probably be the most radical one among its contemporary art peers.

[publisher's note]

Published by Provence, 2025
Periodicals / Art Theory / Fashion / Artists' Books