KARAMEMET, Erkin
Baumer: a specimen

This edition is dedicated to the latest expansion of the Baumer typeface family, designed by Erkin Karamemet together with Gregor Maria Sahl. Developed for this release, the Baumer Type Specimen presents the typeface family as the visual identity of a fictional company called Baumer Group. Through its sub-brand Grotesk, the specimen unfolds into a comprehensive corporate universe—a hybrid between a brand manual and a technical guide, filled with applied examples, typographic details, and fictional use cases. Combined with AI-generated imagery, the project creates the impression of a fully developed and tangible corporate environment. Extending this fictional corporate world into physical reality, the Grotesk Shirt translates one of the specimen’s imagined applications into a tangible object. Conceived as corporate clothing for the fictional Baumer Group, it turns the visual language of the specimen into a wearable product. The shirt is released as a limited edition of 100 pieces and comes bundled with the Baumer Type Specimen as a hand-signed and numbered set.

[publisher's note]

Self-Published, 2026
Typography