AVOCADO IBUPROFEN
Amber

You were trying to explain to an artist how they could reach ten times more followers online by adhering to certain principles. You felt like the devil when you explained it. Their account looked chaotic and cryptic like life itself. You wanted them to cut off parts until something coherent and sleek emerged. … 

Amber is a book of texts “gleaned and polished” from writing that was first posted on the Instagram account @avocado_ibuprofen over 6 years.

“The writing was shaped by the algorithm: by what was popular, by what angered the users. The writing was cybernetic, gloopy and also a bit sad in that way.”
—from the author’s introduction.

“Amber is an extraordinary achievement, drawn from the most ordinary materials of art making: long hours in the studio, battles for funding, exhibition mounting, doubt, indecision, intoxication, compulsory socialising. The book evokes a portrait of a humanistic cyborg as a young artist. A vertiginous thrill of exactitude runs through each piece, sustained by a precise commitment to its own necessity—at once inspiring and quietly life-supporting from page to page.
I may never finish this book. It resists resolution, and its sense of time is poly-circular. That resistance is part of its comfort. Each time I open it, I find myself in another head-spin—mine or the author’s. Truth and the unverifiable collide. Reading it is a pleasure in itself: the pearl-shaped thoughts of Avocado Ibuprofen are stylish, witty, accelerated, evaporating before they have time to age. Neat and faintly apocalyptic, they are immediately quotable, like a choir of refrigerator magnets—something off of Patricia Lockwood’s fridge. I find myself laughing out loud, again today, at the same two words, still standing in the same position.”
—Raimundas Malašauskas

Published by Rrose Éditions, 2026
Artists' Writings