FISCHLI, Fredi; OLSEN, Niels; JASPER, Adam (eds.)
Retail Apocalypse

Shopping is history, in both senses of the word. As shopping shifts online and the COVID-19 pandemic transforms our perception of social contact, retail is facing its own version of the end of days. The arsenal of commercial techniques that retail has developed can no longer function as usual. The entangled worlds of architecture, fashion, business and art that supplied those techniques now appear to us in a new way, as a museum of transmissible culture that is now becoming extinct. At the same time, retail’s techniques of attraction and distraction have become newly visible. Stripped of their use value, they reveal themselves as techniques of pure display. Retail Apocalypse presents a compendium of case studies, art works, interviews and oral histories rescued from the bonfire of retail culture. It ranges from Friedrich Kiesler’s display windows to Gae Aulenti’s Fiat showrooms, from J.G. Ballard’s dystopian fantasies to TELFAR’s critical utopias, from Rem Koolhaas to Herzog & de Meuron. [publisher's note]

Published by gta Verlag, 2021
Architecture / Design / Fashion / Essays