This is about Ruder. A Lineto specimen

Lineto invited Julie Peeters to work with Ruder Plakat, a typeface designed by Emil Ruder with students at Allgemeine Gewerbeschule Basel in the 1950s. Originally produced as a wooden poster font in various large sizes, it has recently been developed into a variable font by Lineto (read more here). On this occasion, Julie asked 51 friends to contribute a single word to be printed up with the original letters, and invited the artist and writer Angie Keefer to write a sentence each in response. [publishers’ note]

Words available: chargoggagoggmancha | incandescent | stupefacente

Beware: large format in a large cardboard envelope. Extra shipping costs may apply.