SCHÖNTHALER, Philipp
Portrait of the Manager as a Young Author

What happens, if narrative becomes ubiquitous? Does the commercialization of narratives have an effect on literature? Through the lens of storytelling, Philipp Schönthaler explores the relationship between economics and literature and describes a form of writing that takes place in their shared spheres. Most books on storytelling in the corporate world are written by business writers; this book offers the perspective of an award-winning literary author, who considers both the impact of storytelling on business and the impact of business on literature. [publisher’s note]

Translated from the German by Amanda Demarco.

Published by MIT Press, 2018
Essays / Literature / Philosophy / Economy