{"product_id":"what-is-post-branding","title":"What is Post-Branding?","description":"\u003cp\u003ePost-Branding empowers better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft. A new way of being and knowing, for a new way of relating with the world.\u003c\/p\u003e\n\u003cp\u003eBrands aren’t just intruding on culture, they are our culture. They are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative?\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWhat is Post-Branding?\u003c\/em\u003e is a work of “practical theory.” It is a compact pocket-book format publication composed of four main sections. The first, ‘DIS-BRANDED’, is a text of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, ‘MIXED MESSAGES’, is a provocative visual essay illuminating the texts’ main themes. The third, ‘MANUAL’, presents a framework for a critical alternative to corporate branding, humorously appropriating found instructional diagrams as a brand manual satire. This section also includes examples of completed contemporary projects that have implemented post-branding principles. The book concludes with ‘CONTEXT’, featuring a conversation with cultural theorist Brian Holmes and an argument with design historian Steven Heller.\u003c\/p\u003e\n\u003cp\u003ePart design experiment, part critical theory, and part how-to-manual, \u003cem\u003eWhat is Post-Branding?\u003c\/em\u003e introduces a creative counter to branding’s neoliberal orthodoxy.\u003c\/p\u003e\n\u003cp\u003e[publisher's note]\u003c\/p\u003e","brand":"Set Margins","offers":[{"title":"Default Title","offer_id":57357980762452,"sku":"A8B-33093","price":24.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/9609\/6596\/files\/Num_C3_A9riser_2063_1654e3dd-52e5-4014-a9ae-127a025d0568.jpg?v=1790813638","url":"https:\/\/after8books.com\/products\/what-is-post-branding","provider":"After 8 Books","version":"1.0","type":"link"}