{"product_id":"letraset-the-diy-typography-revolution","title":"Letraset: The DIY Typography Revolution","description":"\u003cp\u003eLetraset: The DIY Typography Revolution is the first comprehensive history of Letraset, the rubdown lettering system that revolutionised typographic expression. The book tells the Letraset story from its early days as a difficult-to-use wet system, to its glory years as the first truly democratic alternative to professional typesetting. The book also looks at Letraset’s present-day revival amongst a new set of admirers who recognise the typographic excellence of the system’s typefaces.\u003c\/p\u003e\n\u003cp\u003eThe book comes with a gatefold Letraset timeline. It has an introduction by Malcolm Garrett, and features in-depth interviews with Mr Bingo, Erik Brandt, Aaron Marcus, David Quay, Dan Rhatigan, Freda Sack, Andy Stevens and Jon Wozencroft.\u003c\/p\u003e\n\u003cp\u003eEssays by Colin Brignall, Dave Farey and Mike Daines – all key members of the Letraset team – provide expert insight into the rise of Letraset as a typographic and commercial powerhouse. A central essay by Adrian Shaughnessy examines the typographic and cultural impact of the system.\u003c\/p\u003e\n\u003cp\u003eThe book’s design is by the Spin team of Tony Brook and Claudia Klat. It uses many rare specimens from Letraset’s past – catalogues, press ads, mailers, storage units, and of course, sheets of classic Letraset typefaces. [publisher's note.]\u003c\/p\u003e","brand":"Unit Editions","offers":[{"title":"Default Title","offer_id":57357075087700,"sku":"A8B-25389","price":65.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/9609\/6596\/files\/Letraset_Unit_Editions.jpg?v=1790811499","url":"https:\/\/after8books.com\/products\/letraset-the-diy-typography-revolution","provider":"After 8 Books","version":"1.0","type":"link"}