{"product_id":"identity","title":"Identity","description":"\u003cp\u003e\"2010: Open. Diverse. International. Entrepreneurial. Sustainable.\u003cbr\u003eAlways changing, always Tate.\u003cbr\u003eTate solid becomes Tate porous.\u003cbr\u003eTate foreground becomes Tate background.\u003cbr\u003eTate fixed-size becomes Tate flexible.\u003c\/p\u003e\n\u003cp\u003eBranding is moving into nations, regions, cities and what is increasingly being described as the “third sector”—those cultural organizations that do not exist to make a profit.\u003c\/p\u003e\n\u003cp\u003eSometimes doubtfully, sometimes reluctantly, art institutions have adopted the idea of brands—usually in a limited way. Now they need to fully embrace it.\"\u003c\/p\u003e","brand":"Artists’ Space","offers":[{"title":"Default Title","offer_id":57356920783188,"sku":"A8B-24199","price":5.0,"currency_code":"EUR","in_stock":false}],"url":"https:\/\/after8books.com\/products\/identity","provider":"After 8 Books","version":"1.0","type":"link"}