{"product_id":"how-to-read-donald-duck","title":"How to read Donald Duck","description":"\u003cp\u003eFirst published in 1971, \u003cem\u003eHow to Read Donald Duck \u003c\/em\u003eshocked readers by revealing how capitalist ideology operates in our most beloved cartoons. Having survived bonfires, impounding and being dumped into the ocean by the Chilean army, this controversial book is once again back on our shelves.\u003cbr\u003e\u003cbr\u003eWritten and published during the blossoming of Salvador Allende's revolutionary socialism, the book examines how Disney comics not only reflect capitalist ideology, but are active agents working in this ideology's favour. Focusing on the hapless mice and ducks of Disney, curiously parentless, marginalised and always short of cash, Ariel Dorfman and Armand Mattelart expose how these characters established hegemonic ideas about capital, race, gender and the relationship between developed countries and the Third World.\u003cbr\u003e\u003cbr\u003eA devastating indictment of a media giant, a document of twentieth-century political upheaval, and a reminder of the dark undercurrent of pop culture,\u003cem\u003e How to Read Donald Duck\u003c\/em\u003e is once again available, together with a new introduction by Ariel Dorfman.\u003c\/p\u003e\n\u003cp\u003e[publisher's note]\u003c\/p\u003e","brand":"Pluto Press","offers":[{"title":"Default Title","offer_id":57357573030228,"sku":"A8B-28333","price":17.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/9609\/6596\/files\/Num_C3_A9riser_2036_0469f91f-16f2-4632-b35b-728af973a007.jpg?v=1790812311","url":"https:\/\/after8books.com\/products\/how-to-read-donald-duck","provider":"After 8 Books","version":"1.0","type":"link"}