{"product_id":"helmut-schmid-typography-helmut-schmid-typografie","title":"Helmut Schmid Typography \/ Helmut Schmid Typografie","description":"\u003cp\u003eHelmut Schmid was a master of his craft. The Austrian typographer put his own spin on Emil Ruder’s teachings at the Basel School of Design while remaining faithful to the principles of clarity, simplicity and elegance. Blending eastern and western influences, Schmid honed his skills and put them into practice in the fields of editorial design, packaging of ethical drugs and the visual identity of brands such as Pocari Sweat sports drink (Otsuka Pharmaceutical), Maquillage (Shiseido) and IPSA. He also produced publications, such as the famous journal \u003cem\u003eTypographic Reflections\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eHelmut Schmid Typography\u003c\/em\u003e explores the typographer’s oeuvre in its entirety. The book’s generous design allows each image to breathe, and the accompanying texts narrate Schmid’s life and career in an informative and pleasant manner. Complementing the publications \u003ca href=\"\/products\/typography-my-way-to-typography-wege-zur-typographie\"\u003eWeingart: Typography\u003c\/a\u003e and \u003ca href=\"\/products\/ruder-typography-ruder-philosophy\"\u003eRuder Typography, Ruder Philosophy\u003c\/a\u003e, this bilingual monograph completes the Basel school of typographic thought.\u003c\/p\u003e\n\u003cp\u003eEnglish \/ German edition.\u003c\/p\u003e\n\u003cp\u003e[publisher's note]\u003c\/p\u003e","brand":"Lars Müller Verlag","offers":[{"title":"Default Title","offer_id":57357969097044,"sku":"A8B-32802","price":55.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1072\/9609\/6596\/files\/helmut.jpg?v=1790813559","url":"https:\/\/after8books.com\/products\/helmut-schmid-typography-helmut-schmid-typografie","provider":"After 8 Books","version":"1.0","type":"link"}